We are excited to share with you a great innovation. Our products have decided to get a makeover. We have dedicated heart and soul to bring bold innovation to our product line. This is not just a simple rebranding, but the arrival of a breath of freshness and modernity that will bring new life to our offering. A revolutionary and incredible style, combined with a pastel color palette that embraces modernity while remaining true to our historic heritage.

Throughout this, only one element will remain unchanged: the quality of our blends. This means that, even with a new look, you can always rely on the unmistakable taste and exceptional quality that distinguishes each of our coffees.

During this entire process, we have never lost sight of what is most important: you, our customers. We have carefully studied your aesthetic preferences to ensure that these new changes help you identify and choose your personal coffee even more easily.

We conducted detailed consumer research, analyzing various key aspects to better understand your preferences. The main KPIs of Pack Test were evaluated to compare graphic alternatives, the Pack Image of graphic solutions was analyzed to identify the most captivating design, and an analytical and preference comparison was carried out through pair comparison. Additionally, we paid great attention to the choice of naming.

The new Musetti retail line is designed to attract a quality-conscious target audience and those attracted to novelties. The new products are an explosion of freshness, with pastel colors that will capture attention and differentiate them from other products on the market. This new line will offer you a unique sensory experience, combining the quality of Musetti coffee that you have come to love with a modern and captivating aesthetic.

We can’t wait to introduce you to the entire new Musetti line, and we are sure you will love it as much as we loved creating it for you! Stay tuned on our website www.musetti.it to discover all the news and launch dates.