Luigi Musetti founds “La casa del caffè”, a store in the center of Piacenza, at 14 Garibaldi Street. Every day, he prepares the first Musetti coffee with love and patience, using only a small roasting machine. His efforts, however, are rewarded by the satisfaction of his customers.

The company’s reputation grows steadily, thanks to the exceptional quality of Musetti coffee. Luigi, supported by his tireless wife Dina, passionately dedicates himself to selecting the finest coffee beans from different regions of the world, driven by the belief that only the highest quality coffees can create an extraordinary beverage.
This commitment and dedication are reflected in the recipes of the historic blends, which we can still enjoy today.

During the years of the Second World War, the State blocked coffee imports, making it very difficult to obtain raw materials. For Luigi, it was a tough period of hard work and hardship, further complicated by the fear of continuous bombings. Fortunately, he managed to survive. After the war, he rolled up his sleeves and began to expand his business. The city was hungry for progress, the first cars started to circulate, and people began to smile again: all the conditions were there to realize his great dream. With the help of his wife Dina and his children Lucia and Achille, Luigi seized the opportunity and decided to expand his business. With the iconic “Giardinetta” of La Casa del Caffè, the distribution network of Musetti coffee expanded significantly, not only in the city of Piacenza but also in surrounding towns and villages.

The dream comes true, and Musetti becomes a company. Minister Umberto Tupini and Senator Alfredo Conti from Piacenza participate in the inauguration of the new headquarters on Viale Sant’Ambrogio. The new premises, equipped with modern and state-of-the-art facilities, represent a tangible symbol of success and constant growth. The enchanting aromas of coffee fill the air as employees work passionately to ensure the superior quality of the products.

It is a moment of reflection for Luigi, Dina, and their children Lucia and Achille, as they look back with gratitude at the journey they have taken and look forward with determination and ambition. For the Musetti family, a new great adventure begins.

In the 1960s, Musetti continues to stand out thanks to its pioneering vision in the coffee industry. Since its foundation in 1934, with the slogan “Musetti caffè perfetti!” (Musetti perfect coffee!), the Musetti family had understood the importance of communicating the quality of their products through engaging and evocative advertisements.

And it is during the 1960s that they fully seize the opportunity to convey the promise of a perfect coffee through a series of advertising campaigns. Collaborating with talented creatives and designers, their advertisements, disseminated through magazines and posters, portray Musetti coffee as a unique and unforgettable experience, inviting consumers to savor perfection in every sip.

This period is marked by sad news: the passing of Luigi due to a serious illness. His wife Dina, supported by their children Lucia and Achille, continues the entrepreneurial activity. Lucia takes care of purchasing raw coffee, tasting the raw material, and oversees all production aspects. Achille, on the other hand, begins to travel, just like his father had done, to create a network of contacts that over time allows him to make Musetti appreciated abroad as well. France, United States, Japan, England: in just a few years, Musetti becomes an international product.

The Piacenza Food Consortium was born from the will of Achille Musetti, along with three other founding partners and with the support of the local Chamber of Commerce, and plays a fundamental role in the economy of Piacenza by initiating the internationalization process of small and medium-sized companies in the agri-food sector, with the aim of exporting local excellences. The Consortium comprises seventy-five companies, known for their solidity and tradition, but above all for the goodness of their products, some of which are guaranteed by specific Protection Consortia. Always forward-looking, Achille Musetti joins Musetti to the Consortium, thus increasing the visibility of its brand and continuing the work of his father in foreign markets.

Unfortunately, Dina also passes away, and the family has to face another hard blow. The loss of Dina marks the end of an era, but her enterprising spirit and legacy remain alive in the heart of the Musetti family. The baton is passed to the second generation, Lucia and Achille, who find themselves responsible for leading the company founded by their parents. With a strong sense of family continuity and love for coffee, Lucia and Achille embrace their leadership roles with determination and passion.
During those same years, Lucia’s son, Guido, and Achille’s daughter, Silvia, also join the company. The four members of the Musetti family start working together to grow the business and carry on the family dream.

Musetti moves to Pontenure, in the province of Piacenza. Here, they build a modern facility where technological innovations allow the company to process the raw material at its best, offering a superior quality coffee. They develop a vacuum packaging method that preserves the intense aroma of true Italian espresso for a longer period. In 2003, the Musetti Coffee Academy is founded, a school where professionals and coffee enthusiasts from all over the world learn the secrets of Italian espresso, decoration, and coffee-based cocktails.

Achille’s passing also leaves a void in the family’s heart. Despite the painful loss, Lucia rises again and courageously takes the reins of the company, proving herself to be a strong-willed woman and a capable entrepreneur with a forward-looking vision, never forgetting her roots. In this new chapter of Caffè Musetti’s history, Lucia finds a valuable ally in her son Guido, who, with his enthusiasm and expertise, joins his mother to contribute to the expansion and development of the company.

The continuous growth and ambition of the Musetti family are evident in the significant expansion of the area dedicated to company logistics. With an increase of 1800 square meters, the company has created enough space to accommodate an additional 800 pallet spaces. It’s a clear signal: the Musetti family continues to dream big.
The expansion of the logistics area offers numerous advantages, allowing the management of a greater quantity of products and responding even more efficiently to the growing demand from customers. The Musetti family’s commitment is to invest in the necessary infrastructure to support the company’s growth, with the aim of creating a solid operational foundation that upholds the quality of products, promptness of deliveries, and excellence of service provided to customers.

The company, led by Lucia Musetti and her son Guido, celebrates 80 years of activity. Many things have changed since its foundation, but what remains unchanged is the dream of producing great coffee and spreading its culture. The focus is on the future, but the mind and heart never forget the tradition and roots that gave birth to Musetti. That’s why Lucia continues to personally taste the coffee, with the same care and passion as always, ensuring that every cup of coffee carries the excellence and sophistication that have characterized Musetti from the beginning.
In the same year, the second Musetti store is inaugurated, located in the center of Piacenza. The warm atmosphere and refined design welcome anyone who wants to experience coffee as an intensely enjoyable experience.

The Musetti Coffee Academy has been renovated to transform it into a cutting-edge multimedia facility for the learning of today’s and tomorrow’s baristas. The Academy is committed to spreading and preserving the coffee culture, catering to those who want to appreciate every taste nuance correctly, as well as those who manage businesses where coffee plays an essential role, such as baristas, restaurateurs, and hoteliers.
The school offers a wide range of professional courses and workshops that cover both theoretical and practical aspects, thanks to individual bar stations for complete exercises. The Musetti Coffee Academy stands out as a reference point for those seeking quality training in the coffee industry and is committed to preparing students for successful careers, providing them with the skills, knowledge, and inspiration needed to excel.

Caffè Musetti reaches a significant milestone in its history: Guido Sicuro Musetti is officially the company’s president. Guido, son of Lucia Musetti, takes on the responsibility of guiding the company towards a promising future, representing the third generation of this extraordinary family of coffee producers.
Endowed with deep knowledge and an innate passion for coffee, Guido has been preparing for this role since a young age, honing his skills in the family business. With his dynamic approach and strategic vision, Guido is determined to carry on the legacy of excellence at Caffè Musetti, keeping the fundamental value of uncompromising quality alive.
As Guido assumes the position of president, his mother Lucia, with pride and gratitude, officially passes the baton while remaining an influential figure within the company as honorary president. Her wisdom, experience, and constant presence ensure that the tradition, authenticity, and values upon which Caffè Musetti was built are always preserved.

The continuous growth and expansion of Caffè Musetti continue with a further enlargement of the logistics area. This time, approximately 1000 square meters have been added, bringing the total to an impressive increase of 1400 pallet spaces. But it’s not just the size that is increasing, as the company has also introduced a modern semi-automated handling system. This new expansion of the logistics area represents a significant investment by the Musetti family to further improve operational efficiency. The semi-automated handling system allows for optimizing material flow and storage organization, reducing lead times, and improving inventory management accuracy. The Group will work to create a hub for coffee aggregation that promotes excellence, innovation, and Italian tradition in the world of coffee.

The acquisition of Bonomi Spa by Caffè Musetti represents a significant step forward in the goal of creating an aggregating hub in the coffee sector. Bonomi Spa, with its rich century-old territorial tradition, has proven to be an ideal partner for Musetti, allowing the merging of brands with strong territorial identity in Italy and recognition beyond borders as authentic symbols of Made in Italy. This acquisition represents a strategic opportunity for Caffè Musetti to expand its reach, combining the resources and expertise of both companies to develop high-quality products and carry forward the legacy of Italian coffee.

Luigi’s dream has been embraced not only by his family but also by around a hundred collaborators who help the company grow today. What unites them is their love for good coffee and their desire to promote and spread its culture, everywhere.